April 20, 2021

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Axis Bank as promoter brings stability: Max Life

Axis Bank becoming a promoter of Max Life has reduced the pressure on the life insurance company to diversify its distribution channel. The private lender accounts for 55-60% of the insurer’s sales and this was creating pressure on Max Life to ensure certainty of relationship....

Axis Bank becoming a promoter of Max Life has reduced the pressure on the life insurance company to diversify its distribution channel. The private lender accounts for 55-60% of the insurer’s sales and this was creating pressure on Max Life to ensure certainty of relationship.

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